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Kitchen Stori Brand Manager

Uform is an award winning company located in Toomebridge, Northern Ireland that distributes high quality kitchen doors and accessories to the retail trade throughout the UK & Ireland.

Kitchen Stori is the consumer facing brand of Uform – the UK & Ireland’s leading supplier of components to the independent kitchen sector. The Kitchen Stori retailer programme comprises of a network of best-in-class independent retail showrooms who display, promote and sell Uform product under the Kitchen Stori brand. At Uform, our mission is to place the customer at the forefront of everything we do with a vision of “making it easy for our customers to create the heart of any home.” Our extensive product portfolio is showcased at our industry leading Design Centre as well as high quality, aspirational kitchens presented and sold through our network of Kitchen Stori retailers.

The Role:

Reporting to the Marketing Manager, the Kitchen Stori Brand Manager will contribute to the development of the Kitchen Stori Brand strategy and manage the implementation of agreed marketing activity. Through a combination of trade and direct to consumer marketing, the successful candidate will be responsible for raising awareness of the marketing and service support package available to our network of independent retailers.

Key Responsibilities:

  • Work with the Marketing Manager, contributing towards the development of a brand strategy for Kitchen Stori which increases consumer demand, improves retailer loyalty and grows sales of Uform products.
  • Manage a programme of agreed marketing activity to deliver the brand strategy with the key aim of building our brand presence in the market and driving new sales leads for our retail customers.
  • Establish the overall criteria for retailers joining the Kitchen Stori programme (benchmarking against competitor retailer programmes where relevant), then monitor display standards across the network, recommending refinement and improvements where necessary via the external sales team.
  • Develop a strong understanding of Kitchen Stori retail businesses to identify ways to help them sell more Uform product under the Kitchen Stori brand.
  • Identify gaps in the coverage of our retailer network, providing direction to the sales team to recruit new dealers
  • Accompany areas sales managers on customer visits to both existing and prospect Kitchen Stori retailers to promote the benefits of the programme, explain the criteria for joining, provide updates on our marketing activity and share campaign performance including direct leads for that studio.
  • Gather valuable customer feedback during visits and report back insights to relevant departments including consumer journey & behaviours to the Marketing Department and product feedback to the Category Team. 
  • Develop and deliver a programme of regular news and updates to Kitchen Stori dealers.
  • Promote best practice in product presentation and merchandising – conducting ‘comp-shop’ visits for new ideas.
  • Work closely with Marketing on the development of all Kitchen Stori branded materials including brochures, advertising, point-of-sale and social media activity to promote the brand to both the trade and consumer.
  • Work with marketing and external agencies to develop a new Kitchen Stori website to make it engaging for our consumer audience.
  • Work with marketing to devise initiatives to increase site traffic and achieve the key conversion target of driving consumer visits to our retailer’s showrooms.
  • Work with marketing to maintain and create website content as required and constantly analyse key site metrics to assess performance.
  • Manage the sales lead tracking process from the Kitchen Stori website and liaise with the external sales team to follow up with retailers and track conversions, with the ultimate aim of establishing a ROI from marketing.
  • Analyse the sales performance of participating Kitchen Stori retailers and recommend improvement initiatives for any under-performing by demonstrating best-practice of top performing studios. 
  • Identify and help organise events where appropriate including network forums and training sessions. 
  • Develop and run an annual Kitchen Stori ‘Retailer of The Year’ competition including an audit of showroom standards, ‘Real Kitchen’ participation and the retailer’s approach to promoting the Kitchen Stori brand.

What you’ll need to succeed:

  • A BA (hons) degree in a Marketing related qualification.
  • 2 - 3 years’ experience in a brand management or marketing role.
  • Excellent attention to detail and a high standard of copy writing skills.
  • Experience of delivering marketing campaigns across multiple channels.
  • Taking a hands-on approach with a can-do attitude, you’ll have the enthusiasm and confidence to work on your initiative and with others.
  • Experience of briefing in requirements for marketing collateral and involvement in the creative process and sign-off stages, working with in-house designers.
  • Strong organisational and multi-tasking skills with an aptitude for working to deadlines
  • Passionate about building an industry leading brand with big growth aspirations with the intuition to understand customer & consumer behaviour.
  • An excellent communicator with strong verbal and written presentation skills.
  • The role will require regular travel within both UK & Ireland with and occasional overnight stays.

Desirable:

  • Proficient in Excel and PowerPoint.
  • Experience in Google Analytics and CMS web-based systems.
  • Experience of working on new product introduction projects and managing product launch activity.
  • Consumer marketing experience would also be an advantage. 

The full job description is available upon request.  If you are interested in applying for the above position, please submit your CV to the HR Department for consideration by the closing date of Friday 19th November 2021. 

Uform is an Equal Opportunities Employer

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