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Uform Reflects on Successful First Attendance at KBB

As Uform celebrates a momentous year with a brand refresh and their 25th year in business, no one could envisage the level of enthusiasm and excitement that their first official attendance at KBB would bring to the kitchen industry.

Among one of the largest stands at the biennial event in the NEC Birmingham, the 256.5 sq metre stand impressively showcased innovation at its finest with four brand new kitchen ranges, five new stained colours and six new paint to order colours on display.

Belgravia, Aldana, Rezana and Ferro were the main showpieces and were displayed with design precision that was second to none.

Ferro Display in Oxidised Copper    Belgravia Kitchen Display

Commenting on the event, Uform Chairman Eamon Donnelly said, “KBB was simply fantastic.  We are hugely delighted with the footfall we generated and visitors to the stand were inspired by our latest product offerings. As first-time exhibitors our objectives were clear, we wanted to increase brand awareness in order to further penetrate the market, and our new brand refresh was also warmly welcomed. To support our latest product offerings, we unveiled our new Kitchen Stori consumer brochure and the feedback we’ve had is incredible.  Retailers recognise the exceptional quality of our ranges, the endless choice we offer and ultimately the value our portfolio can offer to them in terms of growth opportunities for their own businesses”.

Eamon continued, “The Uform team have worked tirelessly over the last 12 months to make this event a success and we can categorically say that our stand design and visitor experience was first class. We’ve made a bold statement with our new look corporate brand through our ‘Service. Ingrained.’ strapline but this shows our commitment to delivering a world class buying experience for our retailers”.

Birthday celebrations got underway with a lively line up of entertainment by renowned Irish musician Fiddler Adam and visitors enjoyed cupcakes washed down with beer and prosecco.  To top off the evenings, visitors were treated to prize draws with giveaways including £5,000 worth of Thomas Cook holiday vouchers, luxury Fortnum & Mason food hampers and House of Fraser vouchers to name a few. 

Samples for all new ranges will be available to order from the end of March 2018 and full stock will be available to order from the end of April 2018.  Download our latest brochure here or contact the Customer Services team on +44(0)28 7965 1650 or email customerservices@uform.co.uk

Uform Stand at KBB 2018    Uform Team at KBB 2018

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