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Our Customers - Retailers | Uform
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Our customers


We understand what independent retailers are looking for; an effortless experience from start to finish with a supplier who supports you in every aspect of your business whilst helping you stand out from the crowd. Learn why Uform is the right choice for you.


Our mission? To be easy to do business with through extensive choice, quality, and convenience, whilst offering a world class customer service.

  • Design without limits

    With our on-trend ranges, flexible product matrixes and universal accessories.

  • Cater for all budgets

    With our “Good, Better, best” offering.

  • Upsell easily

    With our Made to Order options and our “Beyond the Kitchen” concept.

  • Secure business

    With our vast Ex-Stock offering and industry renowned lead times.

  • Adopt a “Fit and forget” mentality

    With quality materials from world class supply chains.

  • Place orders anytime

    With our user-friendly online ordering portal.

  • Let us fill the gaps

    In your business from point of sale to product training.

  • Exceptional service

    At every touch for an effortless buying experience.

Customer service

Uform takes great pride in delivering exceptional customer service and by cultivating a company culture rooted in its core values of openness & honesty, respect, teamwork, and taking responsibility, we have a dedicated team who offer the following to our retailers:

  • Face to face calls from Area Sales Managers.
  • Regular communication from dedicated Key Account Manager or Business Development Executives.
  • Prompt response/resolution to any queries or issues.
  • Accurate and detailed information from continuous internal learning and development.
  • Long standing members of staff who know your business inside out.
Our Customer Support | Uform

Sales & marketing support

We offer a range of services to help you secure more sales opportunities and ultimately grow your business. Our in-house teams are well versed with all aspects and are on hand to help you get the most from your company, including:

  • Product training
  • Technical product support
  • Design display support
  • Commercial advice on how to market and promote your business.
  • Assistance with product samples
  • Competitive discounts & bulk orders
Sales and Marketing Support | Uform

Showroom display design service

Uform offers a tailored in-house design service to help retailers plan and create inspiring, commercial showroom displays. This service allows retailers the opportunity to:

  • Replicate imagery within your showroom for maximum traction.
  • Tap into design solutions ‘Beyond the Kitchen’ including home offices, bootrooms and living room spaces to complementary freestanding furniture
  • Avail of expert design advice on the latest product trends, materials, colours and finishing details
Showroom Display Design Service | Uform
Wakefield - Lava | Classic Kitchen | Uform

Our market leading consumer brand, STORI, is designed to help, grow, and endorse the services and expertise of independent retailers throughout the UK & Ireland.

We heavily invest in STORI’s brand presence to drive consumer demand to retail showrooms whilst offering an extensive product & service offering, which help retailers effectively sell more.

  • A market leading consumer brochure
  • World class trendsetting imagery
  • An inspirational consumer website
  • Consumer advertising campaigns
  • A growing social media presence
  • Consumer email marketing campaigns
  • Industry leading STORI Partner Programme
Follow STORI

STORI Partner Programme

The STORI Partner Programme is designed to further support Uform’s invaluable independent retailers, offering a level of exclusivity to qualifying partners as well as a range of commercial, service and marketing led benefits to help unlock their business’s full potential.


    Reap the benefits of discounts and exclusive offers, all directly contributing to your company’s profitability.


    Benefit from protected lead times throughout the year, giving you another competitive edge to secure sales in your market.


    Provide your customers with samples and receive display support through your own Merchant Spend, all designed to maximise your sales and offer you a real point of difference.


    Advertise your business for free on STORI’s website with an extensive profile listing and the opportunity to secure qualified leads.


    Access exclusive marketing materials and gain priority exposure through your Real STORI projects taking centre stage across our website, social channels and marketing campaigns.


Hear what our retailers have to say

Kitchen Flair has worked with Uform for over 10 years and every year the relationship grows ever stronger.

The development of the door ranges and products available has enabled our designers to have everything they need for us to create kitchens to complement the lifestyles and desires of our customers.

Kristina Libertini, Operations Director, Kitchen Flair, Leyland & Preston, England
Uform's product range is impressive & extensive, allowing us to cater to every segment of the market.

We have had the pleasure of working with Uform for more than 20 years and we can confidently say that they are one of the most innovative and forward-thinking suppliers in the market. Uform’s ex-stock products have been particularly beneficial for us, as they have helped us shorten lead times and ultimately secure more business.

Brendan McAllister, Managing Director, Make Kitchens, Belfast, Northern Ireland
Uform is one of our leading suppliers, whose service is second to none

We have had the pleasure of working with Uform for many years. The product they offer is of exceptional quality, and one to which our customers return to time and again. In our time working with Uform, we have watched our business grow, to the point that we are extending our premises later this year.

Philip McAuley, Managing Director & Denise McAuley, Showroom Manager, Nobel Design Ltd, Ballymoney, Northern Ireland
Our partnership with Uform retailing their end consumer brand, STORI, has been an incredible journey spanning nearly 9 years.

Since our collaboration began in July 2014, Uform has consistently proven to be reliable, dependable, and unwavering in their commitment to excellence.  One of the standout qualities of Uform is their exceptional reliability.

Ricky Williamson, Project Manager, Richard's & Richard's, Stockport, England
We have had the pleasure of partnering with Uform for the past 5 years, a relationship that has undoubtedly contributed to the growth and success we’ve experienced as a business.

Uform’s product and service offering across the board is exceptional. From their user-friendly online ordering portal to their impressive lead times, we can always rely on them to deliver. Their extensive product choice which is continually updated to reflect the latest trends allows us to create remarkable living spaces for our customers.

Alice Fitton, Director & David Fitton, Director,  Milltown Kitchens, Ashton Under Lyne, England  
We have had the pleasure of working with Uform for the past three years, and it has been an incredible partnership. Uform has demonstrated an unparalleled understanding of the needs of independent retailers like us.

Their comprehensive solutions cater to every demand, ensuring that we can always find the perfect fit for our clients. Uform has revolutionized our business by streamlining the process of selecting sizes, colours, and accessories for different ranges and styles.

Steve Collinson, Director,  Ella Austin, Farnham, England  
Dawson - Indigo | Modern Kitchen | Uform

Apply for a trade account

Take the first step in standing out from the crowd and add real value to your business today:

  • Dedicated account manager
  • Same day order processing
  • Area sales manager support
  • Award winning supplier
  • Ex-Stock offerings
  • World class supply chain
Aldana - Heritage Green | Classic Kitchen | Uform

Find your nearest retailer

If you’re a homeowner wanting to refresh your kitchen, bedroom or any other area within the home, our independent retailers are ready to advise you.

Support for your needs | Uform

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