Uform Announces new Retail Partner Programme

After recently launching its new consumer brand, STORI, Uform has announced a new STORI Partner Programme which offers a level of exclusivity to its approved network of independent retailers throughout the UK and Ireland through a range of commercial, service and marketing led benefits.

Through the power of partnership, the STORI Partner Programme is designed to further support, strengthen and reward its network of approved retailers thanks to a new tiered loyalty approach.

Commenting on the STORI Partner Programme, Uform’s Group Sales & Marketing Director Wes McKenna says, “Our vision is simple, we want to remain easy to do business with through extensive choice, quality, and convenience and this extends to supporting our customer base in terms of service. We’ve made a significant investment in creating the new STORI brand, whilst also recognising its origin in terms of the shift from Kitchen Stori to reflect our growing offering.

The development of a new Partner Programme for our independent retail channel is the next step in terms of supporting this segment of the market, and a timely development considering the challenges retail currently face. This is testament to our commitment in helping those retailers who endorse our products and reflect the values of our brand, where, in turn we reward them with industry-leading marketing support, commercial led benefits and an enhanced service offering to help them generate sales and stay at the forefront of their game. Together, we can open doors to a brighter future and we’re hugely excited for this next chapter.”

The new STORI brand reflects a premium collection of furniture solutions for kitchens, bedrooms and living spaces to suit any style or budget, all designed to create ‘Spaces Worth Sharing’. To support the brand and partner programme launch, the new STORI website encourages consumers to search their postcode to find their nearest showroom location. With a focus on driving footfall to approved showrooms nationwide, Uform is actively advocating the value an independent retailer can provide a homeowner in terms of design expertise right through to installation and after care, ultimately making the buying process seamless and hassle free.

From modern to classic, STORI offers a comprehensive range of styles and finishes in a selection of on-trend colours, allowing consumers to customise their space with fitted and freestanding furniture options bespoke to both their space and their everyday needs.

If you are interested in becoming an approved STORI retailer, visit here.