Uform Celebrates Partnership at STORI Conference and Awards 

More than 55 retailers joined suppliers and industry partners at Uform’s STORI Brand Conference and Retailer Excellence Awards, at the DoubleTree by Hilton Templepatrick for an inspiring event centred around this year’s theme, “The Power of Partnership.”

The conference provided an opportunity for the STORI retail network to connect, collaborate and explore the future direction of the brand, while recognising the achievements of retailers who continue to deliver outstanding showroom experiences and customer service across the UK and Ireland.

Throughout the event, attendees were given insight into a range of new initiatives designed to support retail partners and strengthen consumer engagement in an evolving marketplace. 

Highlights from the conference included the introduction of new marketing tools aimed at helping retailers drive showroom traffic and enhance customer communication, alongside a preview of the latest developments to the STORICOLLECTION.COM consumer website. The enhanced digital experience is designed to better support consumers throughout their buying journey while generating greater opportunities for retailer engagement.

Retail partners also received an exclusive sneak peek at upcoming product introductions across the Uform portfolio, with the Uform Category Team delivering an in-depth update on emerging market trends, consumer insights and future opportunities within the sector.

Reflecting on the success of the event, Shaunagh Devlin, STORI Brand Manager at Uform, said: “This year’s conference was a fantastic opportunity to bring our retailer network and industry partners together to share ideas, celebrate success and look ahead to the future of the STORI brand. The theme ‘The Power of Partnership’ was evident throughout the event and highlighted the strong relationships and collaboration that continue to drive the brand forward.”

Overall Top Real Stori | Tavola – Hacienda Black | Exorna

A key highlight of the event was the STORI Retailer Excellence Awards, celebrating the creativity, innovation and dedication demonstrated by retailers across the network.

STORI Retailer Excellence Awards Winners

• Best Kitchen Display: Roma Interiors  

• Best Bedroom Display: Nobel Design  

• Showroom of the Year: Kitchen Collection  

• Best Use of Social Media: Roma Interiors  

• Customer Experience Award: The Kitchen Broker  

• Top Real STORI Awards: Creating Spaces, Kitchen Flair, Rever Kitchens and Kitchen Warehouse  

• Overall Top Real STORI: Exorna

• Approved Retailer of the Year: The Kitchen Broker  

• Premium Retailer of the Year:  Kitchens by Designs 

Showroom of the Year | Kitchen Collection

The success of the event was further strengthened through the support of a host of valued industry partners. ArtiCAD joined the conference as Overall Event Sponsor, with category sponsorship provided by Cosentino, TruBlue, Sensio, Vauth-Sagel, W&G Baird and BSH. Their support helped create an engaging event experience while reinforcing the collaborative spirit of the STORI network 

 As the STORI network continues to evolve, the conference demonstrated not only the strength of the brand, but the value of meaningful partnerships across every part of the industry. From retailers and suppliers to designers and technology partners, the event showcased a shared commitment to innovation, collaboration and long-term success.