Uform Secures Dual Finalist Status at NI Social Media Awards 2025

Uform is delighted to be named a finalist in two categories at the prestigious Northern Ireland Social Media Awards (NISMAs) 2025; Best Social Media Campaign and Best Campaign – Retail.

Now in its sixth year, the NISMAs celebrate the individuals, teams, agencies and businesses driving innovation in digital and social media marketing across Northern Ireland. Under this year’s award’s bold theme, ‘Let Them’, the awards celebrate those who stay true to their vision, use their platforms with purpose, and lead by example.

Finalists were selected by an independent panel of globally recognised judges from leading brands across retail, media, and creative industries. This year’s panel included senior representatives from Boots Ireland, Aldi Ireland, Sky Ireland, and Irish Distillers Pernod-Ricard, among others—bringing a wealth of expertise and insight to the selection process.

Uform’s dual nomination highlights its commitment to impactful, results-driven digital marketing. The Best Campaign – Retail nomination recognises the success of Real Stories, a social-first initiative through Uform’s end consumer brand STORI. By turning authentic customer content into a powerful storytelling tool, the campaign enhanced brand visibility, strengthened retailer engagement, and supported commercial growth. Meanwhile, the Best Social Media Campaign nomination reflects Uform’s broader digital strategy, showcasing creative storytelling and platform-specific execution that continues to resonate with both trade and consumer audiences.

Winners will be announced at a black-tie gala on Saturday 18 October 2025 at the Europa Hotel, Belfast, hosted once again by the much-loved duo Annette Kelly (Little Penny Thoughts) and Gerry Lavz.

Commenting on the double nomination, Uform Digital Marketing Manager Nicola McLaughlin says, “We’re absolutely delighted to be shortlisted in two categories at this year’s NISMAs. Our team continues to invest in creative, strategic and purpose-driven content that not only supports our trade partners but also resonates with consumers. These nominations are a testament to the hard work and innovation of our marketing team. We’re excited to celebrate with the industry in October and proud to be part of an event that champions meaningful impact in social media.”