Uform Strengthens Growth Strategy with Business Development Appointments

Uform has announced the appointment of two new Business Development Executives as part of its ongoing strategy to accelerate growth and expand market reach. With a wealth of industry experience, the new team members are set to play a pivotal role in driving Uform’s commercial objectives and unlocking new opportunities across key markets.

Alison McBride – Business Development Executive (South England)

Alison McBride has been appointed as Uform’s Business Development Executive for South England. With significant experience in the KBB industry, most recently serving as Showroom Sales Manager for Bathshack, one of the UK’s largest bathroom suppliers, Alison’s strong communication, negotiation and organisational skills will be instrumental in supporting Uform’s growth strategy. In her new role, Alison will work to identify, develop and nurture both new and existing accounts in her region.

Fearghal Robinson – Business Development Executive (Northern Ireland)

Joining Uform as Business Development Executive for Northern Ireland, Fearghal Robinson will focus on expanding the company’s presence and strengthening customer relationships across the region. With a solid background in the KBB industry, including a previous role in Business Development for Sinc Kitchens, Fearghal brings a strong track record in client engagement and strategic networking. In his new role, he will play a key role in identifying new opportunities, qualifying leads, and supporting the continued growth of existing accounts in Northern Ireland.

Commenting on the new latest appointments, Uform’s Group Sales & Marketing Director Wes McKenna says, “We’re thrilled to welcome both Alison McBride and Fearghal Robinson to the Uform team. Their combined experience in the KBB industry, along with their strong customer focus and commercial acumen, will be invaluable as we continue to strengthen our presence across the UK and Ireland. Their appointments reflect our ongoing commitment to investing in talent that supports our growth ambitions while upholding the high standards our customers expect. We look forward to the positive impact they will undoubtedly make.”