Uform: Supporting Independent Retailers in the Press

Uform is delighted to have supported Irish Retailer DWK with a feature in the Spring 2025 issue of Ireland’s Kitchen Guide (IKG). Based in Edenderry, Co. Offaly, DWK specialises in the design of kitchens, bedrooms, and living spaces for a range of residential homes.

As a Premium Partner in Uform’s STORI Partner Programme, DWK has delivered a diverse number of home projects throughout Offaly and the surrounding areas, featuring door ranges from Uform’s STORI Collection. Over the past year, these Real Stories have been featured on the STORI website, and reshared on the brand’s growing social media channels. This exposure is just one of the marketing-led benefits that Uform offers as part of its STORI Partner Programme.

Wakefield Open Plan Kitchen & Dining Space in Taupe Grey & Heritage Green

DWK showcased a stunning family kitchen which featured Uform’s Wakefield range in Taupe Grey and Heritage Green, complemented by Antique Brass handles from the STORI Collection.

As part of Uform’s continued commitment to supporting its network of independent STORI retailers across the UK & Ireland, the company selected DWK’s Real Stori submission to be showcased in IKG magazine, highlighting the amazing skill and craftsmanship of its retailers.

Wakefield Cabinetry with VS SUB® Slim Base Storage

Commenting on the promotion Uform’s STORI Brand Manager Shaunagh Devlin says, “As Brand Manager for STORI, we are thrilled to upport DWK with a feature in the Spring issue of Ireland’s Kitchen Guide. DWK exemplifies the remarkable craftsmanship and creativity that we strive to promote within our STORI Partner Programme. Their commitment to creating dream interiors for their customers sets them apart, and through their incredible Real Stories showcasing Uform’s products in genuine consumer homes, we are excited to amplify their achievements.

Highlighting their stunning family kitchen with our Wakefield range, reinforces our commitment to supporting independent retailers. As we approach the one-year anniversary of the STORI Retail Partner Programme in May, the positive impact it has made is truly inspiring, and we remain dedicated to providing our partners with the marketing support and commercial benefits they need to excel in this competitive landscape. Together, we are fostering a vibrant community of retailers at the forefront of innovation in the kitchen and bedroom sector.”

Wakefield in Taupe Grey & Heritage Green Kitchen

DWK Sales Manager Ross Glynn adds, “At DWK, we are delighted to feature one of our recently completed homeowner projects in the Spring issue of Ireland’s Kitchen Guide, showcasing the exceptional craftsmanship that defines our work. Uform’s STORI Partner Programme has not only provided us with invaluable marketing support but has also empowered us to share our Real Stories, highlighting the transformative impact of our designs in clients’ homes.

If you are currently a member of the STORI Partner Programme based in N. Ireland or the Republic of Ireland and would like to be considered for a feature in future editions of Ireland’s Kitchen Guide please ensure you submit your Real Stories to marketing@uform.co.uk or alternatively, send us your projects via our Business WhatsApp, details of which can be provided upon request.

The Spring edition of Ireland’s Kitchen Trade Guide is available from 21^st March 2025.

You can also follow Uform on social media (Linkedin, YouTube) and end consumer brand STORI (Facebook, Instagram, TikTok and YouTube)