Uform’s Wes McKenna Talks Market Recovery & Innovation in The kbbreview Podcast

Uform’s Group Sales and Marketing Director, Wes McKenna, recently joined kbbreview Managing Editor Andrew Davies to explore the trends shaping the independent KBB retail sector and what’s next for the industry.

In the December issue and podcast, Wes reflects on a challenging 2025 marked by economic uncertainty and fluctuating consumer confidence but shares why he believes the market has finally bottomed out. Looking ahead, he predicts steady recovery driven by innovation and exceptional service.

Key insights from Wes include:

– Market outlook, confidence returning after a tough year

– Investment in painted, timber and foil ranges

– Expansion into new categories and channels

– Helping independents stay competitive in a price-driven market

His message for 2026 is clear: believe in your brand, back your service, and focus on delivering quality and choice. With strong foundations and a commitment to innovation, Wes explains why service and product excellence will be the ultimate differentiators in the year ahead.

Read the full article or listen to the conversation on YouTube below. Alternatively, you can simply search ‘kbbreview’ wherever you get your podcasts, such as Apple Podcasts or Spotify.