Skip to main content
  • Company News

Consumers Becoming More Digital Savvy

1 min read
1st March 2022
Quick links
Back to News & Press
Consumers Becoming More Digital Savvy - Ursula O'Dowd

Commentary from Ursula O’Dowd, Uform Group Marketing Manager as featured in BKU.

Over the past 2 years we have seen an increase in consumer knowledge of design and interior trends and with the kitchen being considered ‘the heart of the home’, it’s valued more now than pre-pandemic times.

The online channel is becoming increasingly important in the consumer research stage.  Social media platforms such as Instagram, Facebook and even more recently the rising popularity of Tik Tok have all led to a more engaged and inquisitive end consumer.  Through the use of social platforms, end users are more tuned into space layout, materials, colours, and a move towards personalisation in terms of bespoke features and Paint-to-Order options to satisfy their individual taste and lifestyle.

Covid has to a degree interrupted more traditional buying patterns with the temporary closure of retail and this has accelerated the need for businesses to extend their bricks and mortar experience to the online domain. Businesses need to embrace the digital world in line with changing consumer buying behaviours if they’re to thrive in this new digital age.

Back to News & Press
Dawson - Indigo | Modern Kitchen | Uform

Apply for a trade account

Take the first step in standing out from the crowd and add real value to your business today:

  • Dedicated account manager
  • Same day order processing
  • Area sales manager support
  • Award winning supplier
  • Ex-Stock offerings
  • World class supply chain
Aldana - Heritage Green | Classic Kitchen | Uform

Find your nearest retailer

If you’re a homeowner wanting to refresh your kitchen, bedroom or any other area within the home, our independent retailers are ready to advise you.

Support for your needs | Uform

Need support?

Search our knowledge base and find all the help and support you need.