Commentary from Ursula O’Dowd, Uform Group Marketing Manager as featured in BKU.
Over the past 2 years we have seen an increase in consumer knowledge of design and interior trends and with the kitchen being considered ‘the heart of the home’, it’s valued more now than pre-pandemic times.
The online channel is becoming increasingly important in the consumer research stage. Social media platforms such as Instagram, Facebook and even more recently the rising popularity of Tik Tok have all led to a more engaged and inquisitive end consumer. Through the use of social platforms, end users are more tuned into space layout, materials, colours, and a move towards personalisation in terms of bespoke features and Paint-to-Order options to satisfy their individual taste and lifestyle.
Covid has to a degree interrupted more traditional buying patterns with the temporary closure of retail and this has accelerated the need for businesses to extend their bricks and mortar experience to the online domain. Businesses need to embrace the digital world in line with changing consumer buying behaviours if they’re to thrive in this new digital age.