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Uform Embarks on Another Chapter with new STORI Consumer Brand

2 min read
29th April 2024
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Introducing STORI

First established in 2007 to support its growing network of approved independent retailers throughout UK & Ireland, Uform’s Kitchen Stori consumer brand has officially rebranded to STORI to more aptly reflect its product versatility in terms of kitchens, living spaces and more recently, bedrooms within the home.

As an industry market leader, Uform’s Kitchen Stori brand has always been synonymous for choice, premium quality and design innovation and this latest move now cements their position in terms of catering for multiple spaces within the home.

Introducing: STORI, Spaces Worth Sharing

Uform Embarks on Another Chapter with new STORI Consumer Brand IM1

The brand’s new tag line is effectively conveyed with three succinct words that encapsulates what STORI represents; Spaces Worth Sharing.

In line with the new brand’s vision of being at the heart of every room, in every home, STORI offers consumers a beautifully crafted furniture and accessory collection which more recently includes solutions for both freestanding and fitted bedroom furniture. From dressing tables and chests of drawers to fitted wardrobes and bedside tables, STORI now delivers its much sought after combination of comfort, style, and practicality within the bedroom space.

With 30+ years of industry expertise combined with the expertise of a nationwide network of STORI approved independent retailers, this new brand will help provide homeowners with a truly seamless buying experience from the very first interaction, boasting endless design possibilities for every space, style, and budget.

STORI Branding

The new STORI logo is designed to reflect the brand’s purpose which is simply, “To add value to the everyday through aspirational living spaces, tailored to every home.” The square in the centre represents any space within the home and the meandering ‘S’ is representative of the versatility of the STORI products and services allowing every narrative to be bespoke to the room and the individual.

Commenting on the new rebrand, STORI Brand Manager Shaunagh Devlin adds, “STORI marks more than just a rebrand, it’s a testament to our growing position in the market and a reflection of our commitment to product innovation. We’ve not just refreshed our look, we’ve considered our brand values, what we can offer our independent retail channel and ultimately, how we communicate with the end consumer, the homeowner. The team have worked incredibly hard on weaving together a narrative that speaks directly to all homeowners and we’re excited for this next chapter”.

New Consumer Marketing Material and Website

Uform Unveils New STORI Consumer Brochures IMG2

To help showcase STORI products and services, all STORI retailers will have access to a suite of premium consumer brochures focused on Kitchens & Living Spaces, Bedrooms and Handles, as well as marketing assets for both digital and print. The new STORI consumer website will showcase the full range of products for each space within the home as well as an option to book a design appointment with a nearby STORI showroom, and access to a wealth of content designed to educate, excite, and inspire the homeowner on their buying journey.

To find out more about the new STORI consumer brand from Uform, visit STORICOLLECTION.COM

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