Uform Launches New STORI Consumer Website

After recently announcing Kitchen Stori’s exciting new rebrand to STORI which now caters to the Kitchen, Bedroom and Living Spaces market, Uform has launched a brand-new consumer website; STORICOLLECTION.COM

Designed with the end user in mind, the new STORI website is an easy-to-use platform for homeowners to discover more information on products and services offered as well as inspiration for their home. Boasting a clean, intuitive and user-friendly design, the website has clear product categorisation throughout, with each section of the home having its own dedicated section to include imagery, video content, and finish options available for each range.

A Seamless Online Experience

Consumers can learn the benefits of buying through their local independent STORI retailer, and easily locate their nearest showroom via the Find a Retailer feature.

Here, they can Book A Design Appointment to get expert advice, from the initial planning stage through to final design and installation. They can also view Real Stories which are projects that have been expertly designed by a STORI retailer or view STORI ranges on display in their nearest showroom.

Another highlight of the new website is its dedicated blog section that provides professional design tips, while inspiring and educating consumers at the same time. With a few clicks, the end user can browse the extensive Inspiration Gallery and read fresh blog content to expand their knowledge as well as their imagination, in terms of what they want their finished dream space to look like.

A Strong Online Brand Identity

Completing the website functionality is its interchangeable design in terms of colours used, making it adaptive and trend driven, which means it can be updated to reflect current marketing campaigns and promotions. As STORI has no fixed brand colours, the website layout and colour styling are designed to perfectly match the brand’s extensive Paint to Order palette, something which STORI is renowned for in terms of its in-house painting capabilities.

Commenting on the new STORI consumer website launch, STORI Brand Manager Shaunagh Devlin adds, “We’re delighted to announce the launch of our new consumer website STORICOLLECTION.COM. We’ve worked tirelessly in the background to devise a website which strongly reflects the values of our new STORI brand, and really showcases the versatility of our ranges in terms of catering for the whole home now, kitchens, living spaces and most recently bedrooms.  We wanted a website which is easy for homeowners to use, one which inspires them in their buying journey and one which really flies the flag for the independent retail channel in terms of what they can offer, from design advice to aftercare. We’re delighted with the results, and we hope homeowners can see the value STORI can bring to their homes in terms of being able to create ‘Spaces Worth Sharing’.