Uform Unveils New STORI Consumer Brochures

Following an exciting refresh of Uform’s Kitchen Stori brand, the newly launched STORI brand comes with an exquisitely designed suite of STORI brochures, specifically developed with the end consumer in mind.

Available in both digital and print formats, the new STORI brochures are designed to reflect the brand’s diverse product offering which includes ranges suited to Kitchens & Living Spaces, Bedrooms and range of complementary products such as handles, lighting and internal storage solutions.

New Brochure Design

Each new brochure is designed in A4 format and features a clean and streamlined layout that showcases STORI’s eye-catching product images with short descriptive copy, designed to highlight the design features of each range.

In addition to the high-quality visual and written content, QR codes are also included in the brochure, so end users can easily visit the new STORI website for more information as well as further inspiration.

Each brochure also features other areas and product categories which are available for the home in order to effectively promote the full offering. For example, bedrooms are referenced in the back of the Kitchens & Living Spaces brochure and vice-versa.

Real Stories, Inspiration Gallery and Social Media Channels

As providing a complete catalogue of product information is key to each new STORI consumer brochure, what is equally as important is content that inspires the homeowner and further strengthens the brand’s online social media presence.

Through the brochure’s Real Stories section, consumers are encouraged to browse the online gallery on STORICOLLECTION.COM and be inspired by the range of real-life projects, expertly designed and installed by approved STORI retailers.

There’s also a reference to a carefully curated Inspiration Gallery which can be viewed on the website where end users can expand their knowledge as well as their levels of creativity in relation to what they want their dream space to look like when finished.

Finally, the STORI social media channels have been showcased throughout the brochure to promote and encourage interaction from consumers on the brand’s official social channels.

Commenting on the new consumer brochures, STORI Brand Manager Shaunagh Devlin adds, “We’re delighted to unveil our new consumer brochures and are confident that these, along with our new brand strongly reflects just how diverse our offering really is. The new design is simple and easy to understand both from a homeowner perspective as part of their buying journey and from a retailer perspective when it comes to selling the STORI range of products.  Furthermore, the brochures highlight the USPs of the new STORI brand and highlight the benefits to the homeowner of buying from a local independent retailer. Ultimately, they showcase the breadth of design possibilities available when it comes to creating ‘Spaces Worth Sharing’.”